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There’s strict censorship and regulation
The gaming market is tremendous, yet poses challenges to some market. There’s strict censorship and regulation and games need a Chinese organization. Blizzard has a history in China than many. Its matches have always been ideal to the PC café culture there, and it worked hard to get an early foothold.
After a great deal of work, a plan to generate classic gold – a race of anthropomorphic pandas – among the two new playable races in first expansion The Burning Crusade was scrapped over fears they’d lead to offence to Chinese gamers or regulators.The Pandaren did eventually appear in 2012 in Mists of Pandaria, an expansion themed nearly exclusively – and together with lavish attention to detail – around Chinese culture and folklore. It was a transparent love letter.
The Pandaren, presented as a wise and serenely balanced folks, stay the sole player race at the game able to join either the Horde or the Alliance faction. They exist at one remove from the squabbling jumble of politics that is Azerothian. Mists of Pandaria sailed through the approval procedure in China and was the first WOW growth to be available there day-and-date with the rest of the planet.
So Blizzard is deeply invested in China – not only financially, but creatively and emotionally. Millions of Chinese men and women entertain. Its services in the nation make a contribution to its bottom line. If it so wished, the Chinese government could use its regulators to flip off Blizzard’s matches like a tap.
Blizzard is alone in this circumstance. Every aspect of big business is so invested in China that the Chinese government exerts an outsize effect on it. Media and entertainment companies, with their power to shape China’s understanding in the global consciousness, get particular attention. Hollywood studios now their output to ensure they receive a run at the Chinese box office.